Opendorse is the leading NIL marketplace and technology used by professional athletes and many universities. TigerSportsReport.com has a podcast that talks about University of Memphis sports, they hosted Blake Lawrence asking about NIL in college sports.
Blake Lawrence states "The 901 Fund, what is happening in Memphis, is of the most structured, well ran collectives in the country. I don't know if anyone is critical of or in support of but that group and what they're doing. We work with the biggest collectives in the country, from Oregon, to Texas, to Louisville and those size, scale and scope, Memphis is right there with them, they know what they're doing and doing things right. "