Commercial Appeal writes about how 901 Fund was created by Memphis supporters

Memphis athletes will have a new way to take advantage of their name, image and likeness with the creation of a fund designed to pay them in return for sponsoring local charities.

The 901 Fund, which launched Tuesday, is a non-profit created to "drive awareness" of charities while deepening "the connection between Memphis and the student-athletes who represent us."

The fund establishes a baseline NIL for the football team and both men's and women's basketball teams.

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