901 Fund was thrilled to partner with the Chris Hope Foundation to promote their 7th annual CHF Race for HOPE 5k/10k. The Race for HOPE is on Oct. 29, it starts and finishes at Beale Street Handy Park in downtown Memphis. If you do not live locally you can show your support by being a virtual runner. Chris Hope Foundation is a non-profit organization dedicated to assisting the families who battle life-threatening childhood illnesses in many forms.
We created a social media campaign for some University of Memphis football players to post on Twitter and Instagram. Our goal was to spread awareness and increase attendance at the Race for HOPE event. Pictured above is a tweet from Joel Williams, a sophomore defensive back.