NIL stands for “Name, Image, and Likeness.” An NIL activity involves the use of a student-athlete’s name, image, or likeness for promotional purposes by a third-party not associated with U of M.

• Social media influencing and other promotions
• Personal appearances at businesses, conferences, camps, parties
• TV ads, radio ads, print ads
• Endorsements of a third-party
• Student-athlete-run camps and private lessons
• Autographs
• Sale of student-athlete owned apparel and personal items
• Student-athlete run businesses

Local and national companies, U of M donors, U of M alumni, and former student-athletes may compensate and partner with U of M student-athletes for NIL activities. U of M staff members may not compensate student-athletes for NIL activities.

Generally, all NIL activities are permitted, so long as they follow these 4 guidelines:

• The NIL agreement is quid pro quo (e.g., compensation for work performed)
• The NIL compensation is not contingent upon enrollment at a particular school
• The compensation is not based on athletic participation or achievement
• Institutions do not provide compensation in exchange for the use of a student-athlete’s NIL

NCAA rules also require student-athletes to follow their state law or institutional policy if there is no existing state law governing NIL activities.

Student-athletes may engage at NIL activities at any time except while participating in required team-related activities, ICA-related activities, and U of M functions.

Opendorse is an online platform that will connect 901 Fund and student-athletes, provide compliance reporting to the U of M and NCAA, and forward funds to student-athletes after they have completed their NIL obligation.

It is intended that 90% of all collected funds would be paid out to student-athletes.  The remaining funds will be used to cover fundraising expenses, Opendorse platform fees, and various administrative expenses.  

No, 901 Fund is a stand-alone organization. It is independent of the University of Memphis and the Memphis Athletics Fund however, we are the official NIL collective and have a similar objective of serving University of Memphis student-athletes.
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No, our agreements are intentionally non-exclusive to enable student-athletes to continue to build their brand with opportunities outside the 901 Fund.
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There are many ways to directly support Tiger student-athletes:
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• We offer a monthly subscription offering many incentives to our subscribers including player content and merchandise. Levels start at just $9.01/month. This is a great way to consistently support U of M student-athletes.
• You can make sport-directed donations to directly support the members of the team you choose. 
  
• There is a 901 Fund merchandise store where fans can represent Memphis or even their favorite players. Proceeds from general designs go into the NIL fund to support all athletes, a portion of proceeds from player specific apparel is given to the player where their NIL is used. Checkout our apparel or other fundraising partnerships on the "PRODUCTS" tab in the upper right hand corner.
  
• If you would like you donation to be tax-deductible, please visit below to learn more.

To make a tax-deductible donation you can donate through one of our charity partners, for more information please visit the page below.

Please email us at info@901fund.org and we will get back to you shortly to discuss the NIL activation.